Airbnb – Phone App Promo | Concept

Synopsis: Woman is at a cafe and opens the phone app. As we follow her through the neighborhood of Hermosa Beach, we see her clicking different icons to customize options for her house. Scene ends with the woman in front of a door, ready to go in. Endtag reads" "Airbnb - Make it your home."

Animatic:

Reference:

There are many great references for the color/mood of this phone promo. I took color and composition references from existing Airbnb videos. In terms of the story though, I had to build my own flow of the video because my purpose for the video is to promote the Airbnb app; however, most Airbnb videos show the culture and the lifestyle of a location.

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